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Potential clientele community

After optimization for search engines and publicity online, social networks complete the trio for the generation of traffic toward the web page.

 

The main role of social networks for the business, is to create a community of people who are interested in the subject, in order to move them gradually towards the next step, waiting for them to become customers in the near future.  It is a process of falling in love, to constantly invite your community to move forward, to take them to your web page or your database, to begin communicating regularly with them, not only inside the social network, but also with your own email marketing tools.

What is a social network really

An effective participation on social networks begins with the understanding of what a social network is. Beyond Facebook, Google + or Twitter, which are technological platforms which facilitate the congregation of people, social networks have always existed. There have always been groups of people who share interests in common, groups of people who simply get together to deepen and deal with topics which awaken tastes, preferences and passions.

 

Under this principle, a social network is a group of people who share an interest in common, where that interest determines the dynamism of the community. The more affinity that there is the more the interaction, the sense of affiliation and of belonging to the community. It is the principles of human beings, to feel part of something bigger, to belong to a collective and to share what he is passionate about.

 

Social networks have always existed, groups of people who love bird watching, classic Italian cuisine, scrapbooking, classic cars, coin collection, marketing and other types of things. Each of these is a social network.

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What was the contribution of the Internet to social networks?

 

An effective participation on social networks begins with the understanding of what a social network is. Beyond Facebook, Google + or Twitter, which are technological platforms which facilitate the congregation of people, social networks have always existed. There have always been groups of people who share interests in common, groups of people who simply get together to deepen and deal with topics which awaken tastes, preferences and passions.

 

Under this principle, a social network is a group of people who share an interest in common, where that interest determines the dynamism of the community. The more affinity that there is the more the interaction, the sense of affiliation and of belonging to the community. It is the principles of human beings, to feel part of something bigger, to belong to a collective and to share what he is passionate about.

 

Social networks have always existed, groups of people who love bird watching, classic Italian cuisine, scrapbooking, classic cars, coin collection, marketing and other types of things. Each of these is a social network.

 

It gave them a common space to get together, not only in person like in the past, but in a virtual way. That is how in order to find others passionate about mountain biking, the only option available  is not just to ask your neighborhood friends or the local association, but to look on the internet which groups exist with the same preferences and to take part of a global social network much bigger and dynamic without compromising local and personal contact with others.

 

The networks extended to the internet, they have a new place to get together. What platforms have done is to revolutionize the principle of social networks, facilitate the interaction and communication between people who already had the passion. Now the interest in classic cars does not have to be limited to people, cities, the country or the world, but now they can interact with communities around the world who are also lovers of the subject. That is the purpose of a social network, to socialize with other people who share the same philosophy and the same interests. This will be the principle that will guide your strategy to participate in these networks as a business.

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Why take part in social networks

Seen as a platform to interact with people who share the same tastes and interests, your company has thereby the possibility to lead that community around the theme or industry where your business is. From an strategic point of view, participating actively on social networks has great advantages.
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